Athens Xclusive Designers Week is the most prestigious fashion week in Greece. The 14th AXDW's roster included talented Greek and international designers, as well as fabulous events that gave the opportunity to lucky fashionistas to meet and greet their favourite designers.
Things we did
The campaign focused on the backstage madness and allure that goes with every fashion week. Abstract backstage moments were put on the spotlight of all communication material, including the Official Catalogue, invitations, print ads and branding elements. A behind-the-scenes look at the most reputable event in Greece, reminded guests about the power of exclusivity and glamour.